The Beyond Burger now contains B-12, for instance, an essential nutrient found in animal-based meats (and very few vegan foods). While far from being a “health food,” Beyond Meat products are good sources of protein, vitamins, and minerals. It also helps that the company infuses its products with coconut oil, which gives a mouthfeel very much like animal fat.īeyond Meat uses no genetically modified ingredients. What makes Beyond Meat products so much like animal flesh is the process of putting the ingredients through an extruder machine, a giant pressure cooker that gives the plant protein a fibrous texture similar to muscle tissue. We’ve developed a scientific and technological understanding as well as infrastructure over the past decades to assemble these core parts into the architecture of meat, drawing directly from plant-based sources.” And as it turns out, meat is, at a high level, an assembly of amino acids, lipids, trace minerals and vitamins, and water. In explaining Beyond Meat ingredients to investors in 2019, Brown said, “When we think about meat, we define it in terms of its composition. In addition, the burgers contain rice protein, yeast protein, cocoa butter, methylcellulose, potato starch, apple extract, sunflower lecithin, and red beet juice, the latter of which makes them appear to bleed. Each product is different, though the main components are water, pea protein, various oils, and seasonings. What is Beyond Meat made from?īeyond Meat products taste so much like animal-based products that it’s hard to believe they are composed entirely of plant ingredients. “The future is one where the meat case is going to be called the protein case and consumers will be able to buy plant-based and animal-based protein side by side,” he told The Washington Post in 2016. These made it easier when company founder Ethan Brown refused to work with stores unless they agreed to display the brand’s products in the meat aisle, a move he regarded as crucial. Getting into so many locations wasn’t easy, but Beyond Meat has two things going for it: a unique product and favorable word of mouth. These can be found in more than 122,000 retail outlets in 80 countries. This helped the company offer a broad range of plant-based products, including sausages, ground “beef,” chicken tenders, crumbles, meatballs, and its ever-popular burger patties. This was soon followed by the company’s signature product: a burger that “bleeds,” which won kudos from meat-eaters and set Beyond Meat on a path to becoming a market leader in the plant-based protein space.Īfter being initially funded by venture capitalists, Beyond Meat went public in 2019 with a hugely successful IPO, becoming the first vegan meat alternative to trade on the US stock exchange. That began to change in 2012, when Beyond Meat, a California-based producer of vegan meat, launched its Chicken-Free Strips, replicating the taste and texture of their animal-based counterpart. The results often ran the gamut from bland to bearable, and meat-lovers trying to reduce their consumption without sacrificing flavor were generally disappointed. Not so long ago, anyone looking to satisfy their meat craving with a plant-based substitute had to be content with alternatives made from such ingredients as soy, lentils, or beans.
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